[ion]

Influencer Campaign Planner

Budget, views, impressions, and CPM estimates

1

Budget & Views

Total budget

$

Talent fee

%

$7,000.00 of budget

Management fee

%

$3,000.00 of budget

Talent + management = 100%

CPV estimate

$

Cost per view

Total views

333,333 budget / CPV

2

Impressions & CPM

Total views

333,333 from section 1

View-to-impression multiplier

x

e.g. 1.95 = campaign average

Total impressions

— views x multiplier

CPM (cost per mille)

— budget / impressions x 1,000

3

Creator Video Forecasting Tool

CPV estimate $0.030 from section 1

#	Creator	Platform	Video Title	Video Link	Views
Average views (filled rows)					—
Adjusted Average (Exclude High And Low Outliers)					—
Total views					—
Cost Per Video (Negotiation Benchmark)					—
Impressions Estimate (Avg Views x 1.95x Multiplier)					—
CPM Estimate (Cost Per Video / Impressions x 1,000)					—

Benchmarks

4

View-To-Impression

Campaign	TrueView views	Impressions	Ratio
CA_Awareness — Bouncer/Neighbor	189,304	376,523	1.99x
CA_Awareness — Neighbor Wardrobe	231,833	359,995	1.55x
M8_Awareness — Neighbor Wardrobe	138,440	261,679	1.89x
M5_Awareness — Bouncer/Neighbor	97,734	269,375	2.76x
CA_Awareness — Hall of Heroes	101,816	215,183	2.11x
Total	759,127	1,482,755	—
Overall average	—	—	1.95x

5

ION CPV

Platform	Low	High	Average
YouTube	$0.07	$0.09	$0.08
Twitch	$1.00	$1.50	$1.25
Short-form social	$0.06	$0.08	$0.07
Social	$0.01	$0.02	$0.015